Supergoop!

ULTA FLC 2025

SERVICES
Build & Execution
Concept & Strategy
Design & Development
Management & Operations

The activation was designed to evoke the excitement of a night at the movies, starting with a themed ticket counter that set the tone upon entry. Guests could try their luck with a movie ticket scratch card game, adding an element of surprise and fun. A nostalgic concession stand offered a playful twist, complete with a custom candy box giveaway as a nod to classic theater treats. The experience culminated in a photo opportunity set in movie theater-style seating, where attendees could snap photos in front of a large screen playing the brand’s highlight reel—creating a cinematic and shareable moment.

San Antonio, TX: Ulta FLC & BeautyWorld
OUR KEY NUMBERS

BOLDNESS HAS AN IMPACT
in numbers

2

The activation took place over the course of two full days

2,500

Attendees, each given the opportunity to connect with the brand in a hands-on way

1

City. San Antonio, TX at the FLC Tradeshow

LET'S GET PHYSICAL
LET’S
WORK