Huda Beauty

To launch Huda Beauty’s latest innovation, we took over the city with a bold OOH campaign that built anticipation in the weeks leading up to the reveal. The two-week activation featured an immersive build designed to engage all five senses—through rich textures, vibrant color stories, curated scents, and exclusive audio tech that set the tone from the moment guests arrived. Space-themed photo moments added a surreal, otherworldly twist, while a fully branded and merchandised showroom showcased the new product lineup in an elevated, tactile way. Every detail was crafted to transport visitors beyond the ordinary—and straight into Huda’s universe.

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