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OLAPLEX
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A breakthrough in style scienceOlaplex Nº.360 Memory Treatment
WWW.POPUPMOB.COM
Unlock the ecosystem.
Lock in the budget.
Switch formats on, set the days, and the launch adds up against budget in real time. Every figure comes from the Nº.360 cost breakdown, at Olaplex's 16% agency rate.
When & wherefebruary 2027 & nyc, la or miami
Client budget$400K experiences · $275K trade shows
Split100% experiential
Build level
Min or max build spec on every format
Formats
How it adds up
One-time
Build, lock engineering, design and project management are paid once per format, however many days it runs.
Per live day
Staffing, gratis, site fees, overnight resets and sample storage repeat each day, at BA $55/hr, Manager $65/hr, Security $75/hr.
Min vs max
Min uses the base build spec on every line, the MIN column of the cost breakdown. Max scales up the structure, interactive engineering and collateral, the MAX column.
© Pop Up Mob | All concepts remain proprietary. Unauthorized use subject to fees. Figures are proposal estimates, confirmed at SOW once locations and dates are locked.