Sweet Tooth

Guerrilla Sampling 2024

SERVICES
Concept & Strategy
Management & Operations
Build & Execution

To celebrate Sabrina Carpenter’s fragrance line with Scent Beauty, we hit the streets of LA and NYC with a fully wrapped, fragrance-stacked sampling truck parked just steps from her concert venues. Targeting high-footfall entrances, we created a pre-show moment fans couldn’t miss, complete with high-energy brand ambassadors, fragrance giveaways, and samples for all. The result was a buzzworthy brand presence that felt perfectly in tune with the energy of the tour and the scent of the summer.

NYC, NY: Madison Square Garden & Barclays Center
OUR KEY NUMBERS

BOLDNESS HAS AN IMPACT
in numbers

2

Days

>3500

Visitors

4

Locations

LET'S GET PHYSICAL
LET’S
WORK