Sweet Tooth

To celebrate Sabrina Carpenter’s fragrance line with Scent Beauty, we hit the streets of LA and NYC with a fully wrapped, fragrance-stacked sampling truck parked just steps from her concert venues. Targeting high-footfall entrances, we created a pre-show moment fans couldn’t miss, complete with high-energy brand ambassadors, fragrance giveaways, and samples for all. The result was a buzzworthy brand presence that felt perfectly in tune with the energy of the tour and the scent of the summer.

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