AN EMPOWERING POP UP TRUCK
Steve Madden and Winnie Harlow collaborated on an empowering shoe capsule for Fall 2019. Pop Up Mob aided in setting up an experiential glass mobile truck that roamed the streets of New York to create some buzz and get consumers to purchase the collection.
QUEUES AROUND THE BLOCK TO TRY YOUR LUCK
In order to gamify the experience - an “Empoweball machine” was placed in the truck for customers to try their luck and get a chance to win free shoes and other cool prizes.