Bringing the Bum Bum to Life
Sol De Janeiro went from coast to coast to launch their new Bum Bum Body Firmeza Oil. From a two week brick and mortar location in NYC to a one day teardrop trailer in LA, each pop up showcased the brand’s identity through color, texture, smell and even taste! The activations were taken to the next level with custom flavored coffee in NY and popsicles in LA.
New York, Los Angeles
Launching a Sol de Janeiro Brick-and-Mortar
We Brought All The Brazilian Beach Vibes Straight To NY At The Sol De Janeiro Launch Event - Traditional Brigadeiro And Pão De Queijo Were Served, Caipirinhas Were Sipped, Massages With The New Firmeza Body Oil Were Given, Polaroids Were Shot, Along With Bossa Nova Tunes On The Acoustic Guitar! It Was A Vibe That Created A Social Media Frenzy!