Rare Beauty

For over a month, Rare Beauty’s Times Square Sephora Atrium takeover offered an immersive celebration of their latest launch. Custom product display builds showcased the collection with elegant detail, while interactive AR photo moments invited guests to engage and share their experience. Visitors were encouraged to test products firsthand and receive generous sample giveaways, complemented by branded gifts with purchase that made every visit feel special. This activation perfectly balanced innovation and accessibility, creating a vibrant hub for beauty enthusiasts in the heart of the city.

‍