the original sweetener shoppe
The r.e.m. beauty sweetener shoppe took over Morgensterns Ice Cream Parlor for 3 days in NYC. With only 24 hours for build-out, we fully transformed this hot spot into Ariana Grande's dreamland hosting her highly anticipated foundation launch. With over 3,000 in attendance, guests were able to have exclusive photo opportunities, test products, enjoy complimentary custom-flavored ice cream, and purchase limited-edition merchandise designed by us! It created a buzz so sweet we're still daydreamin' about it.
New York, Los Angeles
A bicoastal dream
For just a single day, r.e.m. beauty graced Los Angeles with its ultra-sweet presence, as we brought a mini version of the NY r.e.m. sweetener shoppe to life during a parking lot takeover at not one, but TWO Ulta locations in Burbank and Westwood. We were committed to maintaining the same level of detail as our NY event. We branded the truck with foundation swirls, mirroring the iconic window design from New York. To ensure fans enjoyed the full experience, we even set up a shade-matching bar right at the event's entrance! Our ombre foundation wall and oversized foundation prop traveled cross-country to be part of this event, adding an extra layer of detail and excitement.