r.e.m. Beauty

The r.e.m. beauty Hypernova Hotel Tour invited fans into a glam, futuristic escape filled with exclusive experiences. Attendees received limited-edition merch and had the chance to test products firsthand with makeup artists on site offering mini makeovers. Custom photo opps throughout the space captured the brand’s dreamy aesthetic, while Ulta bounceback offers and gift-with-purchase giveaways gave guests even more to take home from their stay in the Hypernova universe.