OUAI TO GO

The OUAI pop-up booth was thoughtfully designed with a playful airport theme that carried through every detail of the experience. Guests were welcomed at a check-in desk that served both as an educational touchpoint and a station for gratis giveaways. A mini conveyor belt displayed travel-sized products, reinforcing the travel-ready concept. Airplane and airport-inspired elements were integrated throughout, including digital screen visuals and window seating setups that enhanced the immersive feel. Visitors could capture their moment at the passport photo station, while typecast TSA bins cleverly showcased different OUAI customer profiles. To top it off, custom “OUAI TO GO” travel bags were given away, each tailored to suit a specific hair type, making the experience both fun and personalized.