OUAI

As part of the OUAI St. Barts College Tour, students were treated to a vibrant brand activation filled with memorable moments. Branded merch and curated giveaways—including samples and campus-ready essentials—were handed out to all attendees. A custom step-in shower offered an immersive scent experience, transporting guests to the signature notes of St. Barts. Product spritz and display stations allowed for hands-on discovery, while custom canned mocktails added a refreshing and elevated touch to the event.