OUAI

OUAI hit the streets of NYC and Miami with a high-impact guerilla sampling campaign designed to surprise and delight. We strategically targeted high-traffic neighborhoods, deploying energetic brand ambassadors who brought the vibe and the product knowledge. Everyone walked away with samples and giveaways, creating thousands of meaningful, on-the-go brand touchpoints. A fully wrapped custom truck and branded staff uniforms ensured the experience felt cohesive, stylish, and unmistakably OUAI: from sidewalk to selfie.