OUAI

SERVICES
OUAI hit the streets of NYC and Miami with a high-impact guerilla sampling campaign designed to surprise and delight. We strategically targeted high-traffic neighborhoods, deploying energetic brand ambassadors who brought the vibe and the product knowledge. Everyone walked away with samples and giveaways, creating thousands of meaningful, on-the-go brand touchpoints. A fully wrapped custom truck and branded staff uniforms ensured the experience felt cohesive, stylish, and unmistakably OUAI: from sidewalk to selfie.
New York,NY & Miami, FL


OUR KEY NUMBERS
BOLDNESS HAS AN IMPACT
in numbers
1
Day
>9700
Samples given
2
Locations





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