A RE:PAIR LAB FOR RUNNERS
During the NYC Marathon in Novemeber, we helped Lululemon execute RE:PAIR - a SoHo based ‘house of run’ integrated offline and online runners, exchanging re:pair points for premium recovery experiences from Normatech, Keetz Snacks and others. From the re:pair lab, lululemon gifted custom run gear and hosted community events.
A HUB TO RECOVER AND SHARE RUNNING EXPERIENCES
There were over 3,300 unique recovery redemptions in the four weeks around the NYC Marathon.