Bringing the Drop
This series of activations for the incomparable Louis XIII was a true partnership with multi-brand luxury boutique, The Webster. The Drop is a wearable collection of 1cl cognacs, which displayed seamlessly alongside the carefully shopped and curated offerings at The Webster. We activated at The Webster locations in New York, Los Angeles, and Miami to showcase The Drop, utilizing Treize’s signature red and white alongside lighted plinths which made the cognac glow from within. Designing and producing activations for the same team behind the highly lauded and most expensive Cognac in the world was an honor.
Los Angeles, New York City, Miami