Gisou

The first-ever takeover of the iconic Papaya Dog in the West Village transformed the beloved fast-food spot into a buzzing beauty destination with Gisou. The storefront and facade were fully rebranded to reflect Gisou’s signature style, while functioning product refill stations offered a sustainable twist on haircare indulgence. Guests enjoyed influencer meet-and-greet moments with the founder, adding a personal touch to the experience. Playful, fast-food–inspired elements and custom merch made giveaways feel fun and memorable, perfectly blending Gisou’s luxe aesthetic with West Village cool.

‍