Gisou

Takeout and Refill Takeover

SERVICES
Build & Execution
Concept & Strategy
Design & Development
Impact & Insight
Management & Operations
Launch Event Management

The first-ever takeover of the iconic Papaya Dog in the West Village transformed the beloved fast-food spot into a buzzing beauty destination with Gisou. The storefront and facade were fully rebranded to reflect Gisou’s signature style, while functioning product refill stations offered a sustainable twist on haircare indulgence. Guests enjoyed influencer meet-and-greet moments with the founder, adding a personal touch to the experience. Playful, fast-food–inspired elements and custom merch made giveaways feel fun and memorable, perfectly blending Gisou’s luxe aesthetic with West Village cool.

New York, NY
OUR KEY NUMBERS

BOLDNESS HAS AN IMPACT
in numbers

3

Days

1700

Visitors

1

Location

LET'S GET PHYSICAL
LET’S
WORK