AN 80'S BEAUTY
Gisou Contacted Pop Up Mob To Turn Papaya Dog, An Iconic Hot Dog Stand, Into A “Take-Out” Of Shampoo And Conditioner. This Unique Idea Was Made Real By The Mob. Not A Trace Of Papaya Dog Was Left Once We Took Over The Space And Created A “Take-Out & Refill Your Gisou”. We Placed Large Containers With Different Gisou Products So Each Customer Could Take The Amount They Wanted In Their Own Smaller Containers. It Was A Great Way To Know The Brand Since We Had A “Gisou Menu” That Displayed All Their Different Products.
A RE-USE AND REFILL SUSTAINABLE POP UP
We featured a multiplicity of photo opportunities, creating an ideal social media and online buzz generator, which resulted in enhanced brand awareness and presence.