Cecred

At the Ulta FLC, our Cecred pop-up booth featured a multi-sensory experience designed to educate and engage attendees. An ingredient table broke down the components of each product, offering transparency and insight into the brand’s formulations. Panels and workshops highlighted diverse hair types and styling techniques, fostering an inclusive space for learning. Guests were immersed in striking visual displays through a dynamic screen and imagery experience, while test-and-trial stations allowed for hands-on product exploration. A standout moment included Miss Tina herself making an appearance to showcase the products, bringing star power and authenticity to the activation.