Calvin Klein

To celebrate the launch of the Calvin Klein x Bad Bunny collab, we rolled through Miami with an immersive, fully branded truck experience that brought the campaign to life on the street. Fans could shop the collection on-site and snag exclusive, limited-edition merch giveaways while cooling off with free popsicles in the Miami heat. A custom photobooth moment—styled after the collab’s video—gave guests the perfect backdrop to capture the energy of the drop, making this activation a must-visit for Bad Bunny fans and fashion lovers alike.

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