Calvin Klein

Bad Bunny Campaign Launch Truck 2025

SERVICES
Build & Execution
Concept & Strategy
Design & Development
Management & Operations
Launch Event Management

To celebrate the launch of the Calvin Klein x Bad Bunny collab, we rolled through Miami with an immersive, fully branded truck experience that brought the campaign to life on the street. Fans could shop the collection on-site and snag exclusive, limited-edition merch giveaways while cooling off with free popsicles in the Miami heat. A custom photobooth moment—styled after the collab’s video—gave guests the perfect backdrop to capture the energy of the drop, making this activation a must-visit for Bad Bunny fans and fashion lovers alike.

Miami, FL
OUR KEY NUMBERS

BOLDNESS HAS AN IMPACT
in numbers

2

Days

2000

Visitors

2

Locations

LET'S GET PHYSICAL
LET’S
WORK