BRINGING THE NEW SKIN CARE LINE TO LIFE AS A CAR WASH
The Benefit Pore Wash transported consumers into a retro-themed car wash made to service their faces, rather than their vehicles. Immersed in a bubble-filled, colorful world tailored to treat each skincare concern one might have, the consumer had the opportunity to attend a one-on-one session with a Benefit Porefessional to focus on specific concerns. The experience ended in a bodega themed shop, where consumers could purchase products and specialty Pore Wash merchandise.
New York, London
Making PORE Decisions
To Kickoff The Launch Of Benefit’s Pop Up, VIP Influencers Were Invited To A Night Out Of PORE DECISIONS At The Box NYC, With Piercings And Tattoos On-Site And Live Entertainment - It Was A Party For The Books! The Weekend Wrapped With A Spa Day As The Influencers Were Pampered With The New Pore Care Line And Private Experiences At AIRE Ancient Baths.