Benefit

To launch Benefit’s new PORE CARE line, we hosted a high-impact influencer weekend that balanced play with pampering. Guests kicked things off with a welcome cocktail night at the hotel, where branded room drops featuring product and exclusive merch awaited. The weekend’s main event—the PORE Decisions party—featured tattoos, piercings, custom cocktails, and an iconic 8-foot cake, setting the tone for a bold, unapologetic celebration. A recovery spa day at AIRE Bathhouse offered a luxurious reset, complete with product education moments woven into the experience. To wrap it all up, influencers received exclusive access to the Bond Street pop-up, featuring curated F&B and live music that kept the energy high and the content flowing.