ASOS

NYC Retail Showroom 2025

SERVICES
Build & Execution
Management & Operations
Concept & Strategy

For its two-week pop-up in SoHo, ASOS created an engaging retail experience designed to test the US brick-and-mortar market. Customers explored and shopped the latest ASOS collections, including an exclusive NIKE x ASOS partnership drop. A custom ASOS-branded photobooth offered a playful way for guests to capture memories, while a branded soft serve truck delighted visitors during the first three days. Inside, touchscreen shopping stations allowed customers to browse and purchase with ease, seamlessly blending digital convenience with in-person discovery.

New York, NY
OUR KEY NUMBERS

BOLDNESS HAS AN IMPACT
in numbers

10

Days

1,000

Guests

1

Locations

LET'S GET PHYSICAL
LET’S
WORK