ASOS

SERVICES
For its two-week pop-up in SoHo, ASOS created an engaging retail experience designed to test the US brick-and-mortar market. Customers explored and shopped the latest ASOS collections, including an exclusive NIKE x ASOS partnership drop. A custom ASOS-branded photobooth offered a playful way for guests to capture memories, while a branded soft serve truck delighted visitors during the first three days. Inside, touchscreen shopping stations allowed customers to browse and purchase with ease, seamlessly blending digital convenience with in-person discovery.
New York, NY


OUR KEY NUMBERS
BOLDNESS HAS AN IMPACT
in numbers
10
Days
1,000
Guests
1
Locations





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