ASOS

For its two-week pop-up in SoHo, ASOS created an engaging retail experience designed to test the US brick-and-mortar market. Customers explored and shopped the latest ASOS collections, including an exclusive NIKE x ASOS partnership drop. A custom ASOS-branded photobooth offered a playful way for guests to capture memories, while a branded soft serve truck delighted visitors during the first three days. Inside, touchscreen shopping stations allowed customers to browse and purchase with ease, seamlessly blending digital convenience with in-person discovery.