PUM turned the City of Angels into a winter wonderland full of wellness, warmth, and magic. A 5000 sq ft activation that included an ice skating rink, infinity yoga room, giant inflatable snow globe, icy food and beverage counters, shopping and services area, and, of course, irresistible photo ops. A-list influencers and celebs on an invite list only made this exclusive pop up a huge PR moment for the brand and surpassed their ROI expectations.
Influencers In Winter
The pop up consisted of several small events throughout the 2 week activation. We brought in specialty vendors: coffee truck, bartenders, ear piercers, and facialists to deliver a variety of unique experiences for guests.