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Where BTS star Jung Kook's 90s moto collection came to life
A motorcycle sat at the center of a 5,000-square-foot warehouse in the DTLA Arts District, surrounded by archival denim, smooth leather, and the white tees that built Calvin Klein's name. Pop Up Mob developed and produced the pop up that launched Calvin Klein's collaboration with Jung Kook, opening with an influencer preview on May 19 and a public day on May 20. The experience reinterpreted 90s American motorcycle culture as a retail experience inside Bike Shed Moto Co.
Calvin Klein's collaboration with Jung Kook launched an 18-piece collection themed around 90s American motorcycle culture. Bike Shed Moto Co., a working motorcycle shop and café in the Arts District, gave the theme a home that did not need faking. Archival silhouettes, rugged denim, smooth leather, and the perfect white tee carried the collection inside a space already built for moto culture.
Our CEO and Co-Founder, Ana Corina Pelucarte, put it this way. "A collaboration launch has to feel like the campaign the moment someone walks in. The theme here was 90s American motorcycle culture, so we built the retail experience inside a working moto shop instead of faking it with props. The venue did half the storytelling before a single fixture went in."
Jung Kook is a member of BTS, the South Korean group that became one of the best-known music acts in the world. He has been a Calvin Klein global ambassador since 2023, and this capsule marked his first time co-designing a collection with the brand. His own love of motorcycles shaped the design, which made the moto theme personal rather than a styling choice.
That personal connection gave the experience a built-in audience. The strongest artist collaborations don't just sell a product. They invite fans into a world that feels personal to the person behind it. Jung Kook's fanbase spans the globe and turns out in force for anything tied to him, which is why a single public day in a Los Angeles warehouse could draw the crowd it did. Fans came for the collection and the 90s moto world, and the artist behind it gave them a reason to show up in person.
Campaign posters and CK-branded flags framed the warehouse exterior, signaling the takeover from blocks away. Pedestrians in the Arts District could read the activation as a Calvin Klein space before reaching the door. That street-level presence pulled foot traffic in from the surrounding neighborhood.
Guests entered through a custom steel tunnel structure, a compressed threshold that built anticipation before the space opened up. That tunnel narrowed the sightline, then released guests onto the main retail floor in a single reveal. A motorcycle anchored the center of that floor, with the 18-piece collection arranged around it like a showroom built around its hero.
Interior POS stations kept checkout close to product discovery, so the path from trying on a piece to buying it stayed short. Every fixture carried the moto theme without tipping into costume, with raw materials and industrial steel doing the work that signage alone could not. Motorcycle, denim, and leather read as one coherent world rather than a themed backdrop.
Two phases shaped the experience. On May 19, an influencer preview drew 45 creators alongside the global Calvin Klein and Jung Kook teams for a DJ-driven evening. Espresso martinis topped with banana milk cold foam ran through the night, a nod to Jung Kook's love of banana milk.
May 20 opened to the public with CK-branded cans served throughout the space. Between 550 and 600 attendees moved through the warehouse, and the activation generated more than 440 transactions on its public day. Checkout sat steps from the collection, which kept discovery and purchase in the same loop.
The DTLA pop-up anchored a global rollout that also took over Calvin Klein stores in Tokyo and Harajuku. Each location carried the collaboration into a different market on the same launch moment, with the Arts District warehouse serving as the experiential center of that wider push.
Pop Up Mob led concept development, design, 3D rendering, fabrication, location logistics, staffing, and on-site operations for the DTLA activation. We're a one-stop shop for pop up experiences, and this launch scaled that model into a celebrity collaboration with a global footprint. Other recent work includes the Miu Miu Fleur de Lait pop-up at The Grove in Los Angeles and nine brand booths produced for Ulta Beauty World 2026 in Orlando.
A collaboration launch needs a space that feels like the campaign. We build the world it lives in. Read more about working with Pop Up Mob, or reach out to our team to start planning.